Local Jeweler to Offer Rare Pieces at Cost

It has been a little over 11 years since Joe Brando opened the doors of J. Vincent Jewelers in the heart of Colts Neck. He has been in the jewelry industry for 35 years, 24 of them are devoted solely to wholesale manufacturing. Brando explained the reason he moved from Queens, NY to Monmouth County. “I had so many clients in the area, including the Littman Jewelers chain when it was owned by the family.”

Brando manufactures his designs in three factories in New York City. He deals directly with seven DeBeers approved and qualified site holders that he considers the finest diamond cutters in the world.

“We have carved a nice little niche for ourselves here in Monmouth County, and if you have a moment to come in for a visit, I assure you that there is no other experience like us!

During my 11 years as a jewelry retailer, I have learned so many things about running a small brick and mortar store in America. One of the challenges I face is what to do with beautiful, one-of-a-kind pieces and lines that have become older and are just gathering in inventory or overstock. How do I sell it off to regain cash flow and make room for new designs? A few years ago, I tried  through an organization that promised to run a ‘liquidation sale’ and it appeared to people in the area that we were going out of business… and that isn’t going to happen!’”

Months back Brando was contacted by two wholesale firms that offered to buy his overstocked, aging inventory. “They praised me for the beauty and rarity of the pieces, but when everything was said and done, I was offered 0.38 cents on the dollar. I thanked them for their time and decided not to rush into such a deal since there is no reason to be desperate.”

It dawned on him and the women at his shop that they should gather up all the pieces in need of a new home and display them to their clients at cost (yes, COST!). In fact, there will be  a two-day private viewing only, with 10% below our cost, and  those arriving within the first 60 minutes of opening will receive 20% off the original cost.

Brando notes, “During this special event, which I personally hope never to have again, our loss is without a doubt your gain. Come and take a look, no pressure!”

This major event will take place at the end of March. Please feel free to contact J. Vincent Jewelers at 732.256.4410 or by emailing info@jvincent.com if you would like to be put on the private viewing list.